Here you find some helpful email technical tips for improving email deliverability such as text choice, layout, and testing resources.
Tips for Improving Your Email Layout
In our last blog post, we talked a little about how you approach your strategy when developing an email campaign. In previous posts, we covered more of the nuts and bolts of setting up a campaign as well. In this post, we’ll cover some of the technical features of creating an effective email that will help your messages reach your customers more effectively.
If you are familiar with HandySends by now, you know you can start building emails by using HandySends’s built-in templates or creating or importing your own template using the built-in code or design editor.
If you are creating your own messages, here are some things to consider:
- Use analytics to help create HTML-compatible messages
Email Service Providers vary quite a bit in how they interpret HTML code. If you have data about your users already, it can help you test out and refine your message. For instance, if you know that 95% of your users are using a certain provider, you can focus your design on that platform. If you don’t have analytics, you can use resources to find out what some of the most common platforms are.
- Optimize your layout
Generally, single-column layouts work better across various platforms. Also, if you set your width to 600 pixels, your email should fit across all ESPs. And last, using table tags instead of div tags will also better support your layout since not all email clients support div tags. By following these layout guidelines, you can make sure your message has the best chance of showing up as you intended in the customer inbox.
- Include the right text
Whether you are using HandySends templates or your own templates, styling fonts is pretty easy to do by changing settings in design mode. When you are coding your own messages, make sure to include only in-line CSS, since externally linked files generally get blocked by some ESPs. You also want to make sure to include alt-text to caption graphics in the event that your images are blocked or don’t load correctly. Always remember to use a standard font so that it does not throw off the alignment of your text and make it unreadable.
Test it out once you are finished creating your email, you can always send yourself test messages to several platforms to troubleshoot errors using the “Text Message” feature in HandySends. While looking at a sample email on your iPhone, desktop, and tablet is a great first step, using tools like Litmus or Email on Acid that will enable you to quickly see how your message renders on dozens of combinations of devices and clients, which will also save testing time.
Now that you know some of the ways you can make sure you provide an effective email message that will look good across platforms, you can head to HandySends and start testing out what you have learned. Remember, you can use these tips for creating transactional emails as well. HandySends also has transactional templates that you can use in HandySends’s repository. Happy Sending!
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